Yes is the media campaign brand developed by the Humber and North Yorkshire Centre for Excellence.
The Centre for Excellence focus on reducing the harm from preventable risk factors including tobacco, alcohol and obesity with four key objectives.
What Will You Miss?
The ‘What Will You Miss’ campaign is a partnership project which has been funded and delivered collaboratively with 15 local authorities across Humber and North Yorkshire, West Yorkshire and South Yorkshire. The campaign has been targeted across the populations of the following areas:
Yes to a Smokefree Future
Uniting partners across the region and beyond.
Sharing partner ideas, best practice and insight to lead the way for positive change. Advocating and striving for changes in national policy to protect future generations from harm.
Sharing the same, evidence-based message with many voices.
Creating and funding pioneering multi-media marketing campaigns to educate on the harm caused by preventable risk factors, signposting to support and encouraging positive health behaviour change across our communities.
