Joe, from Hull, started smoking when he was just 11 years old. Now 38, and a father of three with another child on the way, he looks back and realises just how young he was. At the time, smoking seemed normal – everyone at school was doing it, and Joe never imagined it would lead to decades of addiction.

He spent years smoking a mixture of tobacco and cannabis every day, sometimes reaching up to 40 cigarettes. He tried to quit several times but never believed it would truly be possible.

“I first started smoking when I was 11. At the time it felt normal – everyone around me was doing it. I never imagined it would become something I’d still be struggling with nearly 30 years later.